Ever since I was
young, I’ve had subscriptions to numerous fashion magazines. In my teenage
years, I started off with the typical teen magazines like Seventeen and Teen
Vogue, and then transitioned into reading Vogue and Lucky as I grew older. For
me, it was always fascinating flipping through the pages and seeing new styles each
month (and of course laughing at some of the absurd love advice in Seventeen).
Over the years, I let the magazines pile up in my room to the point where I now
have a mini library of fashion magazines with issues dating back to 2010. With
trends constantly changing, I enjoyed following them not just through these
magazines, but also by going window-shopping and seeing the latest clothing
collection displayed in-store. However, being a student, my wallet was
constantly low on cash and thus I always tried to find trendy clothing pieces
at prices that didn’t break the bank. With this need in mind, I’ll now
introduce you to Target, one of my favorite retailers!
What’s so
special about Target? Is it their adorable dog mascot that makes the brand so likable? Well, yes, but there is also a lot more that Target has to offer.
Here, I’ll provide a quick guide about Target from the perspective of a Target
consumer—me!
 |
| Beauty products sold at Target |
For those of you
who are unfamiliar with Target, it’s a retailer that sells a wide range of
products such as food, home products, clothing, beauty products, and other
miscellaneous items. At Target, I not only get the utilitarian value of buying
essential items such as food and trendy clothing at an affordable price, but I
also receive a hedonic value. Specifically, this is found in the shopping
experience that Target provides.
 |
| Clothing and food sold at Target |
 |
| Friendly Target employee providing help |
Believe it or
not, shopping can be an enjoyable experience, especially at Target! With a
culture known for being fun and friendly, smiling employees will always greet
you throughout the store and you’ll soon find that this positive vibe is quite
contagious. From their creative promotional advertisements on digital platforms
to the excellent customer service experienced in-store, Target creates an
integrated shopping experience that’s bound to be pleasant for its consumers
both online and in-store.
 |
| Some examples of fun and creative Target advertisements |
 |
| Example of Target engaging with consumers on digital platforms |
 |
| Starbucks in Target stores |
When shopping at
Target, value is provided in multiple ways. I not only have a fun shopping
experience, but it’s also extremely convenient by being a one-stop shop for
trendy clothing, food, cleaning supplies, school supplies and more at
affordable prices. There’s even a Starbucks
in Target stores so that you can get your coffee fix!
If you’re like
me and constantly look for trendy and affordable clothes, Target is the
perfect destination. Although there are numerous other retailers available, Target
is able to differentiate its clothing by collaborating with well-known fashion
designers each year to create a customized designer collection specifically for
the young and trendy female consumer that values brand names but not the high
price tag that comes with it. What’s really
exciting is that this year, Target is collaborating with Lilly Pulitzer for the
upcoming spring season. So, if you’re looking for that perfect tropical
sundress for the beach, be sure to check out the collection at Target! Here’s a
sneak peek in case you’re curious: https://www.youtube.com/watch?v=Ufbb96O0HPo.
 |
| Lilly Pulitzer for Target (2015) |
I've also included some amazing designer collections that Target created in the past below. That navy Jason Wu dress you see is only $40 thanks to Target!
Ever since I was
young, I’ve had subscriptions to numerous fashion magazines. In my teenage
years, I started off with the typical teen magazines like Seventeen and Teen
Vogue, and then transitioned into reading Vogue and Lucky as I grew older. For
me, it was always fascinating flipping through the pages and seeing new styles each
month (and of course laughing at some of the absurd love advice in Seventeen).
Over the years, I let the magazines pile up in my room to the point where I now
have a mini library of fashion magazines with issues dating back to 2010. With
trends constantly changing, I enjoyed following them not just through these
magazines, but also by going window-shopping and seeing the latest clothing
collection displayed in-store. However, being a student, my wallet was
constantly low on cash and thus I always tried to find trendy clothing pieces
at prices that didn’t break the bank. With this need in mind, I’ll now
introduce you to Target, one of my favorite retailers! 
